The truck has been purchased. Now where do we go from here? The list is huge and overwhelming. There are so many steps to starting a new business.
The first priority is deciding on a business name. Easy, right? I thought the hard part would be agreeing on a name, but I was wrong. Several ideas were talked about. Hot Cross Buns, Street Sweets. Steve suggested Baby Got Buns. The branding for Baby Got Buns would be very memorable, but not quite the image we are going for. Sara and I liked The Sweet Spot. Little did we know your business name needs to be approved by Ohio. After doing some research, the name The Sweet Spot is in use by someone else in Ohio. We settled on The Sweet Group, LLC. Setting up an umbrella company allowed us to use Sweet Spot Truck for the name of the truck, but The Sweet Group, LLC is our registered name. We also had to be aware of available domains for our website when considering names. Once the name was confirmed, we contacted a friend Jenna who created our logo and graphics. She got the exact look we were going for. Thanks Jenna!